I’m reading a great book right now called Made To Stick. In it, the authors assert that a good story is good, in part, because it has a core message that is easy to remember.
I think our lives should be like a good story. We should have a core message that is easy to remember. That’s what Building the Brand New You is all about; helping you find your core message so that you can live a memorable life.
When I’m on my deathbed, I don’t want to look back and wonder what my life could have been so I’m starting now; I’m building my new brand, a new and improved brand. I’m building the life that I have always wanted. Please come with me.