I’m reading a great book right now called Made To Stick. In it, the authors assert that a good story is  good, in part, because it has a core message that is easy to remember.

I think our lives should  be like a good story. We should have a core message that is easy to remember.  That’s what Building the Brand New You is all about; helping you  find your core message so that you can live a memorable life.

When I’m on my deathbed, I don’t want to look back and wonder what my life could have been so I’m starting now; I’m  building my new brand, a new and improved brand. I’m building  the life that I have always wanted. Please come with me.

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