Book Cover What Stays in Vegas

Adam Tanner Speaks on the Rise of Personal Data Collection

Through story after story Adam Tanner wove a picture of how data collection works, who’s doing it and why. Using Caesars Entertainment as the poster child for data collection Tanner explained how casinos and other business trade us perks and privileges in exchange for our personal information. Whether it’s a fast pass at an amusement park, free airline miles or a shorter line for the buffet, businesses use a simple system of rewards based operant conditioning to inspires us to stay longer, return sooner and spend more with them.