Find the Core

I’m reading a great book right now called Made To Stick. In it, the authors assert that a good story is  good, in part, because it has a core message that is easy to remember.

I think our lives should  be like a good story. We should have a core message that is easy to remember.  That’s what Building the Brand New You is all about; helping you  find your core message so that you can live a memorable life.

When I’m on my deathbed, I don’t want to look back and wonder what my life could have been so I’m starting now; I’m  building my new brand, a new and improved brand. I’m building  the life that I have always wanted. Please come with me.


About The Author

Shane Purnell

Shane Purnell is an IT Professional, Podcast Host and Speaker. He's spent the last 17 years studying how to help others connect their message to the world through New Media. Find out more at

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